Target Audience

Age

The typical age for my audience is probably between 16 - late 20s. Its better to aim for this age group because they are the ones that will go out often and socialise with their friends meaning that we would get another form of advertisement and they would be able to pick up the magazine if they are out.

Gender Divide

My magazine will be for mainly male readers because the majority of people that listen to metal music are male. Due to the darker tone of metal music some people tend to avoid it meaning that I'd be able to tailor the magazine specifically for the people who like metal.

Social Class & Habits

My magazine will not be expensive because people don't want to be spending £5, £6, £7 on a magazine when they can just get the information on the internet. The social class I would aim for would be middle class (B1 & B2) because this means they will have enough spare money to pick up the magazine but they won't have enough spare to spend a lot on the magazine. 

Consumption Habits/How And Why They Would Consume Your Magazine

My magazine would mainly be consumed through the internet or on apps. This is because a lot of teenagers have smart phones and would prefer to use an app to view my magazine.

Typical Reader Profile
Name: John Johnson
Age: 20
Occupation: Student
Likes: Going to see live music and Going to festivals
Dislikes: Music played on stations such as Capital and Kiss
Why He Reads My magazine: He likes to discover new bands and he likes to keep up to date with the bands that he likes. Also he enjoys seeing what the bands have to say about their albums and their tours.